Drop 001
SHHH!
The original quiet instigator.
Night 00 · Drop 001 · 30 nights
Put your
mouth to bed.
One slim strip. Soft-touch rayon. A straight shape made to feel less clinical at bedtime.
No payment today · Planned launch price $25
30night pack
58 × 18straight format
Softrayon target
NYbrand born here
Night 01 · The shape
Less tape.
Less drama.
We started with the part most brands overcomplicate: the footprint. A compact horizontal shape is intended to reduce unnecessary contact around the lips and facial hair.
Design target — final wear performance pending sample validation.
Typical oversized format
more surface contact
SHHH! straight format
ᶻᶻᶻ
58 × 18 mm targetNight 02 · Product lab
The soft part
matters.
Material, adhesive and liner decide whether the ritual feels effortless. We’re prototyping all three before the first drop.
01 breathable carrier02 gentle adhesive target03 easy-peel linerNight 03 · Character select
Meet the
sleep crew.
One ritual, four personalities. SHHH! launches first; the rest are concept editions waiting backstage.
Night 04 · Touch test
Built around
the feeling.
CarrierSoft rayonBreathable, flexible target
AdhesiveLow-traumaSupplier recommendation pending
LinerEasy peelSimple nightly handling
Night 05 · The ritual
Peel. Place.
Power down.
- 01
Start clean
Wash and fully dry the skin around your lips.
- 02
Place gently
Close your lips and center the strip horizontally.
- 03
Remove slowly
Peel back gently in the morning. Never rip upward.
Know before you tape.
Mouth tape is not for everyone. Do not use if nasal breathing is restricted, after alcohol or sedatives, or when a healthcare professional has advised against it. This product does not diagnose, treat or cure any condition.
Final night · Batch one
Get in before
we go quiet.
Sample updates, launch pricing and first access to Drop 001. No charge until the product is ready.
Prototype sourcing in progress